And I'm not talking about using them to give stuff away for free. I'm talking about ads that bring you a flow of enquiries from great clients.
I know how demoralising it can be to put effort into social media only for no one to see your posts. And even if they do see them, they don't result in any actual bookings. So what's the point?
It makes you feel like you're doing something wrong or that the platform just doesn't work.
But it does.
You've worked too hard on your photography business to be invisible. Your marketing deserves to be seen. And using FB ads is a magical and powerful way to ensure that it is.
The problem is that most photographers are creating FB ad campaigns that will never work. They're promoting their special offers or boosting their latest video slideshow. These things don't work on their own.
Great FB advertising involves a mixture of three clever campaigns that allow your perfect client to get to know, like and trust you until she finds you completely irresistible . . and gets in touch:
When you know how to create this heady campaign cocktail and you use it well, the results can be incredible. And automated!
I've been learning about and using Facebook ads with varying success for years. I've made every mistake possible. And when I finally understood this three part strategy it was like stepping into the light.
I've put together a free online class to walk and talk you through how this all works so that you can start putting together your own three part FB ad strategy to bring in a steady flow of highly qualified leads.
I'm not going to lie - this is quite advanced marketing.
It's not something you can learn, create and implement in a day. There is work involved. But it's work that most of your competitors will NOT be doing.
So let’s set you up with knowledge that could bring you ideal clients on tap and let's take you from invisible to unmissable.
FULL DISCLAIMER: This class will be 90% training and value and 10% promotion. I run a membership site for professional photographers but you can rest assured that I will only talk about it after the training.
Togs in Business
© Togs in Business 2018