BE MAGNETIC ON INSTAGRAM
 MASTERCLASS FOR PHOTOGRAPHERS - JUNE 9
(ATTEND LIVE OR WATCH LATER)
Learn how to create and implement a feel-good content strategy that leads to meaningful engagement and bookings!
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DO YOU STRUGGLE TO TURN YOUR INSTAGRAM FOLLOWERS INTO PAYING PHOTOGRAPHY CLIENTS?

  • Are you overwhelmed planning and scheduling content to Instagram that no one engages with?

  • Maybe you are getting some engagement but not from people who're ever going to become your client?

  • Do you find yourself posting for the sake of consistency instead of intentionally?

instagram has changed

Getting great leads and sales from your Instagram efforts is all about having a brilliant content strategy.

Let's face it, every photographer is sharing their photography to Instagram! It might have worked five years ago . . . but not in 2021.

If you don’t want to waste your time on the Gram, you have to let go of the vanity metrics and the perfect grid and you have to start serving your ideal client with your Instagram content.

HOW ABOUT AN INSTAGRAM-CHANGING WORKSHOP?

I'm delivering a live (yes, you get a recording too) masterclass, especially for photographers, on June 9th 2021
BUY THE CLASS
Attend live OR watch later - it's up to you

WHAT YOU'LL LEARN

1. Content Pillars for Photographers

You’re going to get clear on the 3-4 key themes/topics you should be posting about on Instagram that your dream client will love seeing on their feed. (Hint - it’s not just photography!)

2. Posting with Purpose

Here you’re going to learn how to stop posting for the sake of it and, instead, use the four content roles to build up your visibility then convertyour followers into photography clients!

3. Connection & Engagement Content for Photographers

We’re going to look at how to meaningfully connect and engage with your followers on Instagram using posts that will be hard for the right person to ignore.

You’re going to see some killer examples from photographers like you.

4. Establishing Yourself as an Expert with Authority Content

Here you’ll learn how to create posts and stories that your dream client is truly served by. So much so that they SAVE it so they can come back to it later. (The algorithm will LOVE you for this one.)

5. Getting Bookings with Promotional Content

Of course you need to sell on Instagram!

Here you’ll learn how to create posts that tip that person, who’s thinking about working with you, over the edge so they can benefit from your amazing service.

6. Converting Photography Clients from Your Instagram Posts

Now that you know how to create this magnetic content for Instagram, we’re going to dive into how you use the engagement you get and turn it into bookings in your calendar.

7. Matching your Content Strategy to Your Business Phase

A buzz-building/visibility phase is necessary before a promotional phase.

Here you’ll learn how to use content to create an amazing buzz around your IG account so that, when it comes the time to sell, the right people see and buy!

8. Choosing your Instagram Post Types

Think you need to do it all? IGTV, reels, carousels, stories, guides…

Think again!

Let’s dive into the type of posts YOU should be creating for YOUR ideal client. (Hint - it’s about making it as easy and fast as it is effective.)

9. Crafting your Captions

The caption you match your post with on Instagram is crucial.

Here you’ll learn a quick and simple formula that gets attention and converts.

BUY THE CLASS
Attend live OR watch later - it's up to you

PRAISE FOR PREVIOUS TRAINING: 

I did Julie's marketing systems workshop and it was AMAZING!

After so much overwhelm and self-doubt, I'm now not afraid to start and put the work in as I feel like I can’t fail if I follow the plan.

I can't wait to set up my campaigns for 2021 and to consistently create social media content that I know will convert and work for me. Goodbye overwhelm, hello to my best year yet!
AMY FRENCH 
rubizoo.com
This was not just another marketing workshop, it was a break-through!

Thanks to Julie and the clear, easy to digest (and implement) segments, marketing really feels like fun!

She leads you by the hand the entire way and unlocks the door to understanding not only how to successfully market but also how to plan and manage entire marketing campaigns which finally means the end of the last-minute-headless-chicken phase that I at times find myself in.

I really could not recommend her training more!!
Agi Lebiedz
agilebiedz.com
Julie's training is not just the same old regurgitated fluff we see from most photography educators.

The depth of it is incredibly impressive and I love how she gently challenges you to pause, think, dig a little deeper and produce answers about your business that you didn’t know you had in you.

Julie's character combined with what she teaches is a total unicorn in the photography world.
AMANDA HILFER
amandajoy-photography.com
BUY THE CLASS
Attend live OR watch later - it's up to you

WILL YOU JOIN ME?

I’ll walk and talk you through what you need to do in order to totally transform your Instagram results with incredible content that actually leads to BOOKINGS.

It’s going to be jam-packed with top-quality training at a super affordable price. (I can also guarantee no boring intro and zero sales pitch.)

I have real life (amazing) examples, a bloody marvellous workbook and templates to get you up and running with your new content strategy for the Gram.
It’s not about posting more - it’s about posting WELL.

It’s not about likes and comments from other photographers - it’s about shares and saves and DM's from potential clients.

Would you like to learn HOW to execute a brilliant content strategy on IG?

I'm julie, I'm going to help you SERVE YOUR AUDIENCE BRILLIANTLY ON INSTAGRAM

I’ve been helping photographers like you with their marketing for four years.

I eat, sleep and breathe marketing for photographers. Photography is your superpower, marketing is mine.

I created this masterclass for photographers who want to do more than just share their photographs on Instagram.

If you're looking to build an audience of potential buyers who won't look anywhere else when they need a photographer, you need a value-packed content strategy and that's what you'll leave this masterclass with.
BUY THE CLASS
Attend live OR watch later - it's up to you
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YOUR QUESTIONS ANSWERED

When is the live masterclass taking place?

June 9 2021 at 1pm (BST) - but you get a recording!

What if I can't make it live - is there a recording?

100%! If you pay for the masterclass, you'll have lifetime access to the recording and all the resources afterwards.

How long will the class be?

Around 90 minutes - we'll be staying focused on Instagram content strategy only.

Can I pay in a different currency?

Since Togs in Business is international, the cost is in US dollars. This shouldn’t cause you any problems if this isn't your currency. The conversion happens automatically at checkout. However, if you have any issues you only need to contact me and I'll help in any way I can.

Is this suitable for any kind of photographer?

All of my training is created primarily for portrait and wedding photographers. However, all photographers will get a ton of value from this particular masterclass.
BUY THE CLASS
Attend live OR watch later - it's up to you
© 2021 Togs in Business