Content creation is crucial to building your audience and growing your business but only if it’s the right content and only if it ends up in front of the right people.
Most photographers fall by the wayside with content marketing because they;
a) have no idea what content to create in the first place
b) make the content-creation process far too long and complicated
c) don’t know how to get their content in front of their ideal client
d) fail to repurpose their content effectively
e) don’t understand how to plan and create content that leads to bookings
In this session, I’m going to provide you with a system checklist that will have you creating engaging, shareable content that increases awareness of your photography business and converts.
You’ll see that you don’t have to be creating a terrifying number of blog posts, videos, live-streams, podcasts and infographics (who has time for that!?!). You just need to create a few pieces of high-quality content and do more with them.
Not only will the system allow you to create that content quickly and easily in a bite-size way, it will include the distribution and ignition of that content too.
You’ll also become a master at repurposing one piece of content so that it serves you and your ideal client in lots of different ways across all of your online platforms.
We’re aiming for less work here - not more!
But I won’t just leave you with the system and expect you to make it come to life on your own. You’ll do that during the workshop!
I’m going to show you my process for planning both awareness content and conversion content and you’ll get to work using it to plan your key content for 2021.
I’m going to give you a huge list of content prompts so getting stuck for ideas is going to be impossible!
You won’t be alone. We’ll all be doing it together and I’ll be there to answer your questions and give you feedback live!
You’ll end this section with your key content for next year all planned out and a checklist system to create it, distribute it, repurpose it and ignite it.