Do you feel like you’re getting nowhere with facebook? It can be pretty demoralising sending out those posts and getting no engagement. Let alone sitting trying to think of stuff to post in the first place. If you’re fed up wondering what to post to your photography business facebook page – I have a very simple tip to share with you that will change all of that…
Never know what to post to your photography business facebook page? Use this tip and never be stuck again!
Facebook can be a source or real frustration to photography business owners like yourself. Sometimes you wonder if it’s even worth posting because no one seems to see it let alone give it a like or a comment or a share!
When it comes to what to post you’re really not sure. Should you just keep sharing images you’ve taken? Should you add some personal stuff into the mix? Should you ask questions?
And then there’s the wording! How do you word your posts so that they’re more entertaining and interesting and engaging? You feel that you’re not a natural writer and you struggle to inject personality into your posts.
You’re sure that you’re not going to get any traction unless you pay facebook to show your posts to more people. But even when you do pay for sponsored posts they don’t really fly either.
You end up thinking Facebook just doesn’t work for businesses like yours any more.
But secretly you know that facebook does work for lots of small businesses. And it does. So what is it that they’re doing on facebook to get all this engagement? What are they doing that you’re not?
Instead of feeling envious and depressed – how can you use their success to improve your own?
Because the problem here is that you’re too close to your own business to be able to see it the way your dream client sees it. You are so engrossed in your own business and what’s happening in it that you forget that no one else is. They’re engrossed in their own lives. They’re not really interested in what you’re getting up to in your photography business – unless you make it about them.
But how do you do that?
Well you do it by stepping into their shoes. You need to be the potential client and NOT the business owner. Would YOU be interested in your facebook posts if you were in their shoes? Would your facebook posts be entertaining or helpful or educational to YOU if you were looking at them through their eyes and not yours?
But like I said, you’re too close to your own business. This is a well-known problem. Even the most successful business person in the world will tell you the same thing. When it comes to their own business challenges they struggle to see the wood for the trees. But give them another person’s business to look at and all of a sudden they’re full of ideas and clarity.
So do this! If you want to get better at facebook start with this one, very simple tip.
Start a swipe file of great posts from other facebook business pages. I’m not talking about other photographers here. I’m talking about any business, including photographers if you want to. But if you’re prone to getting depressed when you look at other photographers on facebook and you get drawn into that horrible comparison and envy bubble then just avoid it. There’s plenty to learn from other businesses. This isn’t really about photography.
This is about how to engage people and inspiration for that can come from anywhere.
The problem is that you don’t often register it as inspiration. When you’re scrolling facebook you’re generally in a kind of semi-comatose state. You’re using it to zone out of life or to procrastinate.
I’m suggesting to you that if you’re going to browse facebook most days then you might as well get something from it. Start scrolling more actively. Every time you see a great post from a business – save it. A post that has plenty of comments and even some shares.
‘Likes’ are fine but they’re nothing compared to comments and shares. When someone takes the time to comment on or share a post it’s had enough of an impact on them to make them stop and engage. Facebook won’t send a post out to lots more people just because some users are clicking the ‘like’ button. But if users are taking the time to comment or they’re actually choosing to share this post with the world? That Facebook algorithm kicks in nicely and that post starts to get some traction. And that’s probably why you’re seeing it on your newsfeed.
So save it and analyse it. What is it about this post that encouraged people to comment and share? Is it something that could be adapted for your page and work well for you too? Not all of them will be and this is part of it. You also have to know when a post would not be suited to your dream client.
Just because it resonated with someone else’s audience doesn’t automatically mean it’ll work well for yours too.
Sometimes a business post goes crazy because it’s a giveaway or it’s very controversial. It’s definitely still worth screen grabbing but make sure you analyse it properly so you can decide whether it’s a good fit for you. Knowing what is NOT a good fit is just as important as knowing what is.
Where you choose to save these posts is up to you. Just make sure you save them all to the same place and preferably online. You don’t want to lose them. You can save them in facebook itself. Just click to the right of the post and select ‘save post’. This means they’ll all live inside your facebook account.
Personally I choose not to do this because I save all sorts of posts in there so they would quickly get lost. I choose to take screenshots and I save them to a Trello board but you could use Evernote, GoogleDrive, Dropbox, as long as they’re all in one place. This takes seconds if you have an app like Marker.io
When you have them all in one place like this you can look through them for inspiration every time you’re struggling with what to post to Facebook. Just put your own little spin on them. Inject some of your own personality.
Some will work well and some won’t. That’s marketing for you.
So start actively looking for successful business posts. Ask friends and family which pages they enjoy following on facebook and check them out. Follow local businesses who use facebook well. Don’t just save their great posts – engage with them too (as your page) and start building relationships.
If you get into the habit of saving and analysing and adapting fabulous facebook posts you will not believe how your facebook marketing skills will improve. You’ll learn more by doing this than by reading any book or attending any class.
Facebook is still a brilliant platform for you as a professional photographer. You just need to understand and appreciate how to use it. We have training on this inside the Togs in Business Membership. If you’re truly ready to become a great business person as well as a photographer then you really need to swing by and check it out. It’s where I hang out most days and I’d love to connect with you there and help you on your journey.